With over 40 years’ experience in sales, marketing and business management, I have always been passionate about building trusted brands and strong customer relationships. Today, that passion is focused on Pure Joy Babies, where we are committed to providing quality nappies and wipes that parents can depend on. Our mission is simple: to bring comfort, value and a little more joy to families every day.

As a mother of two, with over 30 years’ experience across sales, marketing, HR, compliance, childcare and business operations, I bring both heart and hands-on experience to Pure Joy Babies. Having helped build childcare centres and businesses from the ground up, I understand the importance of trust, care and making sure every customer feels supported, valued and looked after.

I have over 40 years of experience in graphic design and signage, along with more than 20 years in merchandise sales. I look forward to building strong customer relationships while promoting Pure Joy Babies products.

As a mother of three and an early childhood professional since 2006, I bring nearly 20 years of experience working across a variety of roles within the childcare sector. My background has given me a strong understanding of the needs of children, families, educators, and early learning services.

Working in our family business allows me to combine my passion for early childhood education with supporting centres through quality nappy and childcare solutions. I enjoy building relationships with educators and helping services access the products they need to create safe, nurturing, and successful learning environments.